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Founded in 2010, MobileFuse is a mobile-first advertising company that leverages location based context we call Mindset Targeting® to understand and optimize to a user’s behavior in real time. Our team relies on Dashboard, an in-house cloud-based workflow platform that allows the company and its partners to operate with efficiency while delivering award winning level of client service. Furthermore, our proprietary technologies include a mobile VAST ad server, self-serve video encoding and optimization engine.

Our culture was baked in mobile from the moment Ken and Val decided to start a company focused on mobile advertising. Today the entire team of “MFusers” are mobile advertising experts. The company is filled with energy that fuels our understanding of mobile technologies and how they relate to advertising with data. Early on we realized that mobile technologies will change rapidly, thus our approach was to build a strong foundation that can be flexible with those shifts and integrate them quickly whether those technologies are internal or through partnerships.


philosophy

Mobile advertising today is experiencing rapid growth. Campaigns today are richer and more advanced than ever before. However, a lack of industry standards makes it difficult for advertisers to cut through the clutter and define the initiatives that deliver real value.

That’s where MobileFuse comes in. We simplify and streamline the mobile landscape and offer tangible value to publishers, advertisers and our partners. Offering industry-leading, proprietary technologies, we don’t simply recycle the mobile industry’s existing ideas — we create them and lead the way.

In addition to advanced proprietary technologies, MobileFuse prides itself on privacy, and direct and exclusive partnerships. Our team, built on hard work and honesty; brainpower and creativity, has earned MobileFuse the reputation as today’s leading premier mobile-first advertising company.


history

After frustration with brand performance networks, serial entrepreneurs Ken Harlan and Val Katayev founded MobileFuse in 2009. Ken and Val dedicated themselves to building a robust backend before going to clients; then soon after, MobileFuse began selling to advertisers in the third quarter of 2011.

and that’s how we got to where we are now: a 360-degree mobile solution that…
  • Elevates the mobile industry standards by applying cutting-edge technology and advanced analytics capabilities
  • Consists of strategically selected premium sites and applications that reach over 99 million unique visitors
  • Is self-funded, profitable and 100-percent focused on delivering results (i.e. greater ROI) to our clients
  • Provides total transparency to advertisers and publishers, to ensure maximum satisfaction
  • Ensures brand safety — and offers complimentary privacy evaluations for all brands

the executive team

Co-Founder & CEO
New York, NY
Co-Founder &
Managing Member
New York, NY
VP of Technology
Waltham, MA
VP of Brand Sales
New York, NY
VP Audience Strategy & Ops
Waltham, MA
VP of Engineering

the Sales team

Client Services Manager
New York, NY
Client Services Manager
New York, NY
Director of Sales
Chicago, IL
Sales Manager, Mid-West
Chicago, IL
Sales Manager
Director of Channel Sales
Waltham, MA
Sales Manager
San Francisco, CA
Marketing Manager
New York, NY
Client Services Manager
New York, NY
Sales Manager
Sales Executive
New York, NY
Client Services Manager
Sales Manager
Sr. Client Services Manager
New York, NY
Sales Manager
New York, NY
Director of Sales
New York, NY
Sales Manager, Mid-West
Client Services Manager
New York, NY
Client Services Manager
New York, NY
Client Services Manager
Sales Manager

the tech team

Manager of Technical Operations
Waltham, MA
TechOps/QA Specialist
Waltham, MA
Senior Software Engineer
Waltham, MA
PHP Developer
Waltham, MA
Senior Software Engineer
Software Engineer
Waltham, MA
Product Experience Designer
Waltham, MA
Mobile Design Manager
Waltham, MA
Senior Software Engineer

the Operations team

Account Manager
Waltham, MA
Traffic & Analysis Manager
Waltham, MA
Traffic & Analysis Manager
Waltham, MA
Account Manager
Waltham, MA
Account Manager
Waltham, MA
Traffic & Analysis Manager
New York, NY
Associate Director, Programmatic
New York, NY
Traffic & Analysis Associate
Waltham, MA
Account Manager
Waltham, MA
Ad Network Director
New York, NY
Account Manager
Waltham, MA
Traffic & Analysis Manager
New York, NY
Publisher Operations Manager
New York, NY
Director of Advertising Operations
New York, NY
Sr. Traffic & Analysis Manager
Waltham, MA
Account Manager
Waltham, MA
Traffic and Analysis Associate
New York, NY
Dir. of Publisher Relations
New York, NY
Product Manager
Waltham, MA
Director of Finance
New York, NY
Manager, Account Management